Michael Burnett

This is a tactical guide for creators who want to turn a YouTube channel into revenue through brand deals. It assumes the reader is ready to execute: optimize the channel, find brands, pitch with evidence, and close deals that pay. The goal is simple. After reading, they will have a repeatable process to attract sponsors,

This is a practical, execution-first guide for founders, ecommerce operators, and home improvement brands that want to hire nano influencers without wasting budget. It explains what nano influencers are, the real rate ranges seen in 2026, how to calculate fair pay with simple formulas, and where to bargain for more content and usage rights. The

This guide is for founders, ecommerce operators, and lean marketing teams who need to stop wasting budget on rigged influencer campaigns. It shows exactly what to look for, a non-technical checklist to run before signing any deal, and the specific tools and checks that deliver reliable signals. By the end the team will be able

This guide is for homeowners, renters, and DIY brands who want measurable results from TikTok collaborations. It explains a straightforward, execution-first process to find creators who drive traffic, leads, and purchases for home projects and products. The steps cover goal setting, native TikTok search, Creator Marketplace use, manual workflows, vetting metrics, outreach templates, and deal