Michael Burnett

Brands Keep Asking For Long-Term Creators, Then Brief Them Like One-Off Ads

It’s easy to hear brands talk about building real, lasting partnerships with creators these days. The promise sounds great—grow together, foster trust with audiences, and make the most of authentic collaboration. But when it comes down to the details, many brands still fall back on quick briefs, tight deadlines, and an obsession with short-term wins.

Brands Keep Asking For Long-Term Creators, Then Brief Them Like One-Off Ads Read More »

Nano-Influencer Marketing: When It Works and When It Fails

This guide is for founders, local contractors, ecommerce owners, and DIY shop managers who want measurable results from small-creator campaigns. It explains how to discover, vet, recruit, and measure nano influencers for home improvement projects that drive traffic and sales. The advice is tactical, platform-specific, and built for budgets that favor volume over one-hit macro

Nano-Influencer Marketing: When It Works and When It Fails Read More »

Brand Deals for Micro-Influencers: Top Programs in 2026

This guide is for micro-influencers, founders, and ecommerce operators who want repeatable brand deals that drive sales not just vanity metrics. It explains exactly how micro-influencers (10k-100k) build an offer brands pay for, where to find opportunities, how to price and negotiate, and how to prove ROI so one-off posts become ongoing partnerships. Read this

Brand Deals for Micro-Influencers: Top Programs in 2026 Read More »

How to Find Influencers on YouTube for a Campaign

This playbook is for homeowners, renters, and DIYers who need measurable results from YouTube creators: more useful product demos, higher click-throughs to buy pages, and honest how-to videos that drive conversions. It assumes the reader wants an executable process they can run this week without expensive agencies. The goal is a repeatable workflow: discover relevant

How to Find Influencers on YouTube for a Campaign Read More »

How SEO and Influencer Marketing Compound Together

This playbook is for founders, ecommerce operators, and marketing leads at home improvement brands who need measurable results from creators. It explains exactly how to marry SEO and influencer marketing so the brand gets sustained organic traffic, high-quality backlinks, and measurable conversions, without wasting ad spend on one-off posts. The guidance is tactical: step-by-step discovery,

How SEO and Influencer Marketing Compound Together Read More »

How Much Do Brand Deals Pay in 2026 (Real Numbers)

This guide is for founders, ecommerce operators, and marketers who need quick, executable benchmarks for paying creators or pricing themselves as creators. It cuts past hype and shows the actual payment models, platform effects, and negotiation math used in 2026. Read this to get realistic rate ranges, example scenarios you can plug into a brief,

How Much Do Brand Deals Pay in 2026 (Real Numbers) Read More »

Scroll to Top