Ad Verification with Mobile Proxies: Accuracy, Coverage, Compliance, and Costs
Digital ad fraud is a global crisis, with 22% of all digital advertising spend in 2023 lost to fraud, totaling $84 billion. If current trends continue, this figure could reach a staggering $172 billion by 2028. On mobile, the problem is even more severe: up to 70% of ad impressions in certain mobile app categories […]
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