Michael Burnett

Email still provides one of the best returns for any marketer. However, the platform you use is what matters, not merely in terms of features but also in delivering results. If your tool is underperforming, pricing you out, or, frankly, just not built for where your business is in its journey, you’re not alone. Many […]

By Andrii Mokin, Project Manager at Clockwise Software. Published April 26, 2026. Drawn from four years of running SaaS engagements. Key Takeaways Most articles about SaaS development talk about technology. The actual difference between teams that ship and teams that drift is the rituals, the rhythm, and the people. I have been managing SaaS engagements at

I think a lot of people use Instagram Stories in a louder way than they mean to. They tap too fast, react too easily, and open stories they were only mildly curious about. After that, their activity trail is already there, and the whole thing feels more visible than they wanted. The first thing I

The traditional communication approaches have transformed the way organizations communicate. For sectors that are looking for the most secure and simple way of sending documents over the internet, online fax services have become a necessity. Above all, these are some of the most supported services of every sector, as most organizations depend on these services

Delivery schedules don’t slip because a battery “felt a bit tired.” They slip because a van doesn’t start at 6:10 a.m., the driver loses their slot at the depot, and the whole day turns into catch-up. For many fleet operators—whether you run two vans or two hundred—the battery is one of those components you only

Dividing assets in any divorce can be emotionally taxing. When the asset pool is substantial—think multiple properties, complex investments, business interests, carried interest, trusts, or international holdings—the process becomes less about “who gets what” and more about building a clear, defensible picture of value, risk, and future need. High-value cases often go wrong in predictable

Payroll mistakes rarely begin in payroll. More often, they’re seeded earlier—when a role is scoped too loosely, when a rushed hire is made, or when responsibility for “people admin” is scattered across teams. By the time the issue surfaces as an underpayment, an incorrect tax code, or a missed pension contribution, it feels like a

Birmingham’s logistics and industrial scene moves fast. Between tight warehouse schedules, short-notice construction deliveries, and seasonal peaks in manufacturing, having the “right” forklift matters—but owning a fleet doesn’t always make sense. Hire can be the practical middle ground: you get the capacity you need, when you need it, without tying up capital or maintenance time.

Even with new marketing channels popping up almost everyday, email marketing remains one of the most effective ways to engage customers, build brand awareness, and drive sales in the tech industry. However, there’s a big caveat. Many tech companies—despite their vast knowledge of the digital space—still fall into common email marketing traps that hinder their