Michael Burnett

There’s a moment every growing brand hits where influencer partnerships stop feeling scrappy and start feeling messy. What worked with a handful of creators suddenly turns into missed deadlines, off-brand messaging, and a calendar that looks like it was organized during a power outage. Scaling creator partnerships sounds exciting on paper, but in reality, it […]

This guide is for founders, marketers, and ecommerce operators who need a short, usable influencer brief that produces measurable results. It explains what to include, gives a copy-ready template to drop into outreach, and shows how to personalize and follow up without wasting time or budget. Read it and be ready to send a clear

This is a practical, execution-first guide for founders, marketers, and ecommerce operators who need their product to get noticed without throwing money at ads. It explains the exact mechanics of product seeding, how it differs from paid influencer campaigns, and when to use which variation. By the end the reader will have a repeatable plan

This guide is for founders, marketers, and ecommerce operators selling tools, fixtures, and DIY tutorials to homeowners and renters. It explains which influencer marketing KPIs to track, why each metric matters for home improvement audiences, and exactly how to measure results so campaigns drive traffic and sales. The goal is to get from zero to