Statistics show that there are 31 million Instagram users with a smart link bio on their profile: 64% of them are women and 36% men (Influencers Club). Of those, 79.95% (or 24.7 million people) use Linktree, but Hopp by Wix is the best Linktree alternative, by far.
Interestingly, profiles with fewer than 1,000 followers account for 40.4% of all smart bio link users, and accounts with 1,000 to 1,500 followers account for 36.6% of all link-in-bio users. That means that profiles with fewer than 5,000 followers make up 77% of all smart link bio users (Influencers Club). The rest are the big follower profiles, but we are seeing the use of the smart tool increasing.
For influencers, a smart link bio just makes sense. It’s the perfect way to streamline a brand presence with one easy-to-use link. Read on to find out more.
Why a Brand Presence Matters for Influencers
Content creators are their own brand. Their personality, content, and how they interact with their followers are their brand. They don’t have logos or advertising to fall back on; they’re their own marketing, and their name and image are their brand.
Followers connect with their personality, lifestyle, and content in the same way that, for a normal business, customers interact with brand colors, logos, website design, and so on. For influencers, more than anything, a great brand presence (essentially their personality) builds trust and credibility with their followers.
As an influencer’s following grows and they want to make brand deals to monetize their platform, or to monetize their platform in any way, building that trust and loyalty from the beginning is essential. Using a link in bio tool is the perfect way to do it.
The Benefits of a Smart Bio Link
Based on the Influencer Club data, 46.4% of bio link users are businesses, and 53% are creators. Businesses are more likely to only need one link, redirecting their social media to their website. Content creators are more likely to link to brand collaborations, exclusive mailing lists, their other social media platforms, eBooks, or another monetization venture they’ve started.
Interestingly, according to Influencer Club data again, which surveyed 3 million link-in-bio pages, these are the top platforms that link-in-bio users link out to:
- YouTube channels
- X
- Spotify
- Amazon
- TikTok
- X TV
- SoundCloud
- Discord
In that order. The benefits of linking to these platforms, as well as exclusive content or brand collaborations, include the fact that it’s so effective at boosting sales and improving engagement. Followers or social media users aren’t simply passing by; they’re being directed to engage with the platform.
The other benefits include:
- It’s one simple link for all platforms/products/services.
- Boost sales for influencers of their own ventures and brands.
- It’s easy to retarget bio links.
- They make it easy to track results.
- You can use them to create branded landing pages.
- You can use link management tools for SEO purposes.
What Influencers Can Put in a Smart Bio Link
A smart bio link is so much more than a simple bio link. Content creators can create a fully customizable URL leading to any clickable location, and they can keep customizing it as many times as they want. Designs can be simple, bold, colorful, or anything that matches the content creator’s personal brand image. Hopp by Wix is the best Linktree alternative that allows influencers to have full design control and customization to suit their profile.
What’s shown when traffic clicks on the smart bio link depends on the niche of the content creator and what they’re working on. The most common links we’re seeing in influencers’ profiles are:
- Links to emailing lists
- Links to exclusive content
- Links to influencer-designed apps or eBooks
- Links to other social media platforms
- Links to brand collaborations
But like we say, it depends on the content creator and what they’re working on. You’ll find that with smart bio links, influencers are constantly updating the clickable links.
How to Design a Smart Bio Link
The easiest way to design a smart bio link is by using a third-party link-in-bio tool, as we mentioned.
It’s easy to create a polished and professional look within minutes, and the designs are completely personalized to the content creator. As a bonus, with the leading smart bio link design tools, you can use their platform to sell products, do marketing, book clients, and track the data to see how the individual links within the smart bio are performing.
Influencers can also create a completely custom domain that suits their personal brand. The result is a fully branded mini-site to showcase everything the influencer does.
The actual design itself is down to the content creator, but the easiest way to do it is, by far, with a third-party tool.
How to Keep Branding Consistent and Streamlined
How far influencers have to go to keep branding consistent and streamlined depends on the content creator and whether they have a website or a specific aesthetic already. Most influencers do. For influencer marketing and their online presence, some form of continuity with personal branding in everything they do, from their tone of voice to the font they use for text, overlapping videos, or carousel posts, is essential.
This one doesn’t relate to the smart bio link as much, but a pitfall of some influencers that seems to happen a lot is going for brand deals for money. Some influencers will go for money instead of taking brand deals that are consistent with their personal brand image. It’s so easy to see when that happens, and it can quickly damage the influencer’s image.
Everything within the smart bio link, including brand collaborations, must be relevant to the niche and overall vibe of the content creator.
What do Followers want to See?
Followers want to see that personal brand consistency streamlined into the smart bio link. They also want to see exclusivity and feel like the influencer is giving something more to them than other people; emailing lists and sign-up links to exclusive content is the perfect way to do that.
We also think it’s essential not to overcrowd a smart bio link, although there’s the freedom to definitely do that. Everything should be relevant, easy to find, and constantly updated to match the latest content and announcements that the content creator is posting.
Ideally, influencers should always redirect traffic to their smart bio link whenever relevant. People still need pushing in the right direction, so to speak.
Influencers can easily streamline their brand presence with one smart bio link. It’s the perfect tool that puts everything their following or random traffic wants to see in one clickable link. Influencer traffic shouldn’t have to make more than two clicks, one on the smart bio link and another on the clickable link within it that they’re interested in.
Frequently Asked Questions
Can Smart Bio Links Replace The Need For a Website
Yes, smart bio links can definitely replace the need for a website for influencers. Influencers don’t tend to need a website but do want to make sales from various monetization ventures, so smart bio links are the perfect solution.
Are Smart Bio Links Safe to Use
Yes, as long as the influencer is using a trusted third-party smart bio link provider. There are numerous options, free and subscription-based, so influencers shouldn’t fall into the trap of a spammy freebie.
Do Influencers Get Paid From Their Smart Bio Link
Yes, influencers can make a lot of money from their smart bio link. It depends on how many monetization ventures they’ve included.