Michael Burnett

This guide helps founders, marketers, and e commerce operators decide whether to hire an influencer agency or run campaigns on a platform. It focuses on execution: how each approach works, the tradeoffs in cost, speed, and control, and the exact situations where one outperforms the other. By the end readers will have a concrete decision

This guide is for homeowners, renters, and DIYers who want practical, testable ways to use micro-influencers to sell products, validate ideas, or drive local foot traffic. It explains exactly how to find creators in home improvement niches, how to vet them fast, what to pay, and how to brief content that converts. The focus is

This playbook is for founders, contractors, ecommerce operators, and serious DIYers who want measurable results from influencer marketing for home projects. It focuses on execution: how to find creators who reach people likely to buy paint, tools, fixtures, or short-term rental upgrades, how to vet them fast, and how to structure deals that drive traffic

This playbook is for founders, ecommerce operators, and marketers who sell tools, hardware, decor, or small appliances and want measurable returns from creator activity. It explains exactly how to find DIY-aligned creators, send product samples without paying for placements, and convert organic posts into repeat partnerships. The steps are tactical and budget-conscious. By the end