Michael Burnett

The Operational Side of Digital Marketing Few Talk About

More familiar definitions of digital marketing include strategy, creativity, and performance. What goes ignored is the foundation running behind the scenes of a campaign each and every day: account access, tools, data, assets, workflows—they all need to be tied together. Without organization, no matter how great your strategy is, you will run into issues delivering

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10 Branding Facts That Influence Restaurant Customer Loyalty

Branding influences how diners perceive and remember their favorite restaurants. Strong branding can build trust, which encourages people to come back. Restaurant owners who focus on brand consistency can achieve higher customer retention. In this article, we will highlight 10 important facts about branding that can influence customer loyalty in the restaurant industry. 1. First

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Influencer Marketing Platforms: How Brands Build Trust and Drive Authentic Growth

Influencer marketing has evolved far beyond one-off sponsored posts. Today, brands are looking for scalable, trust-driven platforms that help them connect with real creators, generate authentic content, and influence buying decisions across multiple channels. As competition increases in nearly every online niche, the ability to build credibility and social proof has become a defining factor

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Tomoson Highlights Winna’s Approach to Clarity and Trust

Influencer and brand-review platforms tend to sit at the crossroads of marketing, user experience, and real-world feedback. They are uniquely positioned to observe how products perform not just in theory, but in practice — across different audiences, expectations, and use cases. That context makes the recent recognition of Winna as Best Crypto Casino by Tomoson

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Understanding Business Verification and Transaction Monitoring for Risk Management

Implement a robust customer evaluation process before entering into any agreements. Employ advanced identity verification tools that analyze documents and validate user data in real-time. Automation in this area reduces human error and accelerates the onboarding phase significantly. Conduct continuous scrutiny of customer interactions and transactions. Leverage real-time analytics and machine learning models to detect

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How Small Brands Scale Faster Through Influencer Partnerships

Small brands rarely win by outspending larger competitors. Budgets are tighter, teams are smaller, and visibility is limited. Yet many young brands manage to scale faster than expected by choosing a different growth engine. Influencers have become that engine, not as loud advertisers, but as trusted bridges between products and real audiences. Unlike traditional ads,

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Colorful slot machines lined up inside a casino with bright illuminated screens

How Social Proof Influences Trust in Online Gambling Platforms

The online gambling industry has experienced exponential growth in recent years, with millions of players engaging in betting and casino games worldwide. However, with so many options available, choosing a trustworthy and reliable platform can be a daunting task for players. In this highly competitive market, building trust is essential for online casinos to attract

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