Michael Burnett

This playbook is for founders, ecommerce operators, and marketing leads at home improvement brands who need measurable results from creators. It explains exactly how to marry SEO and influencer marketing so the brand gets sustained organic traffic, high-quality backlinks, and measurable conversions, without wasting ad spend on one-off posts. The guidance is tactical: step-by-step discovery, […]

This is a practical guide for founders, marketers, and home brands who need to find and hire the right tiny creators fast. It explains the follower thresholds that matter in 2026, why the 500 to 5,000 range often outperforms larger counts for home renovation and DIY audiences, and how to move from discovery to a

This guide is for founders, UA managers, and indie studios who need a practical, execution-first playbook to get real installs, keep players, and turn creators into a repeatable growth channel. It explains the precise discovery, vetting, outreach, and measurement steps that move the needle for mobile games. Readers will leave with a TL:DR campaign workflow,

The success of your investments is often linked to selecting the right fund, but the way investments are made is equally important. A number of investors focus on how well their chosen fund is doing and forget about the simple but important thing of how frequently they invest. Daily investing introduces a more nuanced approach

Influencer marketing changed dramatically over the last decade. Early campaigns focused mainly on static sponsored posts, isolated product mentions, and follower counts. Modern digital ecosystems operate very differently. Engagement now depends heavily on timing, interaction quality, audience behavior, and contextual relevance inside fast-moving mobile environments. This shift affects creator platforms, advertisers, sports publishers, marketing agencies,

This is a practical guide for homeowners, renters, and DIY creators who want to use small creators to drive real results. It explains the nano influencer definition and shows exactly how to find, vet, and work with creators who have 500 to 10,000 followers. The focus is on immediate, measurable outcomes: saves, clicks, tool purchases,