Imagine that you can implement any idea on a website yourself in a day: add a calculator, assemble a widget, or create an interactive block. And you don’t need the help of developers to do this. Sounds like science fiction?
I thought so too, until I tried vibe coding. Now all I have to do is write in the chat with the neural network what element I want to see on the website, make some edits, and I get the finished code. The main thing is that you don’t need to know how to program at all.
What is vibe coding and how is it useful for marketers?
Vibe coding (from vibe — ‘feeling, atmosphere’) is a way of writing computer code using neural networks without programming. It is used, for example, to automate work processes, create chatbots, dashboards, and interactive website elements.
It works like this: in a dialogue with the neural network, you describe the task in natural language — for example, ‘I want to create a survey for website visitors’ — and the neural network writes the code and helps to implement it.
Marketers are always looking for new ways to attract and retain users. To do this, they need to quickly test ideas and implement new elements. But developers almost never have time for this. They fix bugs, make major updates, and put off minor marketing tasks to a long backlog.
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With vibecoding, everything becomes easier for marketers. For example, I can:
quickly test a hypothesis and understand whether it is worth distracting developers;
put together a working skeleton of a project, which designers and developers will then refine;
make small edits and add features without the involvement of programmers.
Vibecoding turns ideas into ready-made solutions in literally hours, removes dependence on developers, and gives marketers access to what previously seemed like ‘foreign territory.’
How to use vibecoding
The digital solutions that can be created with vibecoding depend only on your needs and imagination. Let me tell you about the solutions we have implemented on our website: widgets, calculators, and tables.
Widgets for the website
We created an interactive block for the promotional landing page. The user moves the slider and sees how the project will develop if they order the website development now.
Calculators
For our financial division, we created a simple calculator that allows you to calculate the costs of financial accounting.
The goal is to quickly show the advantage of our service over manually maintaining Excel tables. A programmer was only involved in the page layout.
Tables
As it turned out, vibecoding is also useful when working with Google Sheets. We were refining a service that checks clients’ websites against a checklist. To determine priorities more quickly, we added a column with a criticality level.
We came up with the idea of making the value in this column change automatically when a check mark is added or removed. We asked ChatGPT how to do this, and the neural network suggested a solution using Google Apps Script and prepared the code. The resulting script records the sequence of actions outside the table cells and is saved even when the file is copied.
What you need to know to get high-quality code
We insert code on the website through HTML blocks. Therefore, for vibecoding, it is useful to have a basic knowledge of HTML and CSS — they allow you to navigate where and what to edit. And if something doesn’t work out, you can always ask the neural network how to solve the problem.