Branded pens are a subtle yet powerful tool allowing brands to have a presence in customers’ and clients’ lives on a daily basis. Custom pens with logo can stay with clients for years and provide a service while giving the brand a low-cost way to be exposed to those clients regularly.
Why Simple Tools Still Matter
The newest, shiniest, biggest thing could help your brand stand out, but on a budget? It’s out of reach. Simple items, like pens with logos, are a great way to get your company in front of people who need it.
The New York Times states that American businesses spend $20 billion a year on promotional products to give away. If you choose pens as your promotional product, customers have a physical reminder of your company each time they use the pen. Pens are necessary, highly used tools that can help repeat your brand’s engagement with the customers who use them.
Pens as Everyday Ambassadors in Client-Facing Settings
Pens are something many people use on a daily basis. They can act as an ambassador to your clients in several areas. Here are a few to consider:
- Gifts
High-quality logo pens are a great thing to hand out to a new client as a thank-you gift. When they visit you in the office or out somewhere else, give them a pen to remember the transaction by and to use in the future.
- Office Items
You may have clients and customers come through your business, and they will need a tool to write with when they are there. Make your logo pens available to them when they are in the office, and let them keep one when they go. They get an immediate touch with the brand, and they will likely keep that touch going when they use the pen in the future.
Subconscious Branding: The Psychology Behind Daily Use
Do you recall what pen you used this morning when you were making a grocery list? Perhaps now, but the psychology behind promotional pens is a real thing that really works. Here are a few things to think about as you consider using pens as promotional items:
- Exposure Effects
People often have a preference for things they see more often. That’s why politicians have signs all over the place. The more you see their name, the more likely you are to vote for them. The same is true with any promotional item.
- Brand Recall
When customers need the good or services you provide, you want them to remember you. When they have a pen in front of them often, they will more likely recall your business at the right time.
- Value Principle
If you give your customers something, even an inexpensive item like a pen, it gives people a sense of goodwill toward you, even if subconsciously.
- Retention
Promotional pens have a high retention rate. People keep them and use them! If they aren’t kept, they often get passed along to others, and that’s okay, too.
- Emotional Connections
Physical objects can lead to real-world connections. Having a pen in someone’s home could lead to emotional experiences and bonds with your brand.
Professional Services and the Power of Small Gestures
Handing out promotional pens is a small gesture. It doesn’t have to cost your business a lot to have your logo placed on pens that you can give to customers. Even the small gesture endears you to the public. You have given them something. They may be loyal to you and contact you when they need your goods and services.
Designing Pens That Reflect Professional Identity
After deciding to design a promotional pen for your organization, it’s critical to keep your brand consistent throughout the pen’s design. Think about the appropriate font, the colors of your brand, and a polished layout that captures your company’s essence.
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Pens in Events and Networking
Whenever you have team members at conferences, trade shows, or other events, pens are a cost-effective way to make an impression on those walking around. The promotional items you hand out are a great reminder of your business later. The corporate gifts make for good networking.
Why Small Details Keep Big Brands Alive
The Washington Post states that brand suitability ensures that ad dollars are spent on quality promotional products. They say it’s the little things in life, and when it comes to branding, it’s the small things that keep your brand alive.
In conclusion
Promotional pens from Save Your Ink are a great way to get your business before customers, and keep it there. Clients use pens on a regular basis. When they use your pen, it helps them to remember you when they need the help you provide. Any type of promotional item can endear you to your customer base. Even something inexpensive, like a pen, can work for your brand.