Michael Burnett

This guide is for influencers who want paid partnerships, not theory. It walks through the exact steps to clarify a niche, build a creator brand, find and vet paying brands, pitch effectively, and close deals that convert. The focus is execution. Each section gives specific actions that a creator can do today to move from

This guide is for founders, ecommerce operators, and hands-on marketers running home or DIY brands who need a repeatable way to recruit micro-influencers that drive traffic and sales. It shows a lean path from discovery to first paid test: concrete searches, tools that actually save time, vetting checks to avoid fake reach, and outreach templates

There’s a quiet turning point in every small business, and it rarely has anything to do with hitting a specific revenue number. It happens when you stop guessing and start seeing exactly where your money is going. Not in a complicated, accountant-level way, but in a clear, steady rhythm that makes decisions easier. Plenty of

This playbook is for founders, ecommerce operators, and small marketing teams who sell tools, building materials, or DIY products and need a repeatable way to find YouTube creators who actually drive sales. It skips theory and shows exact discovery searches, vetting checks, and outreach scripts that work for home improvement niches. By the end the