Michael Burnett

Celebrity endorsements once defined how brands tried to reach new customers, and for decades that approach made sense. A famous face attached to a product signaled scale and prestige, even if the audience never felt any real connection to the person doing the promoting. That model is losing ground, and the shift toward smaller creators

Most casual games aren’t asking you to clear your evening. They want five minutes while you wait for coffee or put off the next job on your list. That makes casual gaming easy to pick up, but also easy to abandon. A player can close an app after one round and forget about it by

When a Free Option Is Enough A free deletion service can be enough when the account is small and the target is obvious. Removing several recent posts by hand may take less time than setting up filters or uploading an archive. X states that a profile timeline displays up to 3,200 recent posts, while the

Settlement value in pharmaceutical injury cases comes from medical proof, liability evidence, and documented harm. In the Depo-Provera litigation alone, over 5,800 lawsuits have been filed against Pfizer after a March 2024 BMJ study found that prolonged use of the injectable contraceptive was linked to a 5.6 times higher risk of meningioma brain tumors. In

GTM data enrichment has moved far beyond filling missing job titles or company sizes. Revenue teams now need richer, more specific, and more actionable data that helps them understand who to target, why now, what to say, and which signal makes an account worth prioritizing. That shift matters because B2B buyers are harder to reach.

Influencer marketing and search optimization live in different budget lines, run by different people, measured on different dashboards — and that separation is costing brands real money, because the two channels now feed each other in ways neither team is tracking. When a food creator’s reel sends ten thousand locals to search a restaurant’s name,