We live in a world where content is king, this means that having content online as a brand is more important than ever before. The message that you share, and the imagery that you use is going to be the first impression that someone has about your brand. That said, we live in a world with artificial intelligence taking over the content game. AI chatbots can create content and brand messaging, even imagery faster than human beings can.
This is where AI detection is changing the game for brand partnerships. AI detection is a necessary tool to use as a gatekeeper to help brands determine whether a piece of content they’re about to use has been created by the human they hired to do it or the artificial intelligence they did not hire to do it. A great company recommendation is AI Detector, as it’s an excellent companion for brands who want to detect AI derived content quickly and accurately.
As we continue to see generative AI programs write blog posts, social media posts, create videos and even write product reviews quicker than we’ve ever seen before, influencers and content creators are being forced to determine how much AI is acceptable when it comes to brand partnerships.
The key to knowing how much AI to use really comes down to the contract that you signed as an influencer in a brand partnership. Some brands have no idea how much artificial intelligence is out there while others are up to par with the latest technology. Well this is a convenient way to create content within brand partnership contracts, it’s imperative the brands know to use and AI detection tool and to include some sort of clause about using AI within their brand Partnerships with influencers.
This allows the influencer and brands to know where each other stand and what is expected of the content that they create. Some brand partnerships may not mind AI being utilized while others are going to have to use a detection model such as AI detector to monitor the content submitted and created for their brand partnerships.
Even though some Brands allow AI created content, many are not willing to use only artificial intelligence when hiring an influencer to promote their brand. The reason you cannot use artificial intelligence for everything or at least should not use artificial intelligence for all of your content it’s because authenticity matters more than anything else to most customers online.
If your audience finds out that you’re using AI to tell a fictitious story and promote brand messaging using dishonest means such as robotically created content, the public may start to shun your brand and accuse you of cutting corners to be greedy rather than being authentic and maintaining true to your voice and Mission that you originally had when your brand was created.
This allows them to see how much of the influencers content is using artificial intelligence, as they peruse the content to see what type of content the potential influencers typically post to see if it aligns with the brand’s messaging and mission. Most brand partnerships thrive on authenticity and don’t want a chatbot spitting out content because that’s something they could do without hiring an influencer.
The entire point of brand Partnerships is to help bring a new voice that is authentic and aligned with the brand to bring in a new audience and potentially bring in new customers who will enjoy buying from the brand now and in the future. This could serve as a warning to influence us out there who are leaning too heavily into artificially intelligent created content.
We understand that this new piece of technology is fun to play with and can actually make our lives much easier, including the lives of influencers who use content to make a living. While this is a piece of technology that can make your job easier, it is not meant to replace the human creative process. Try to balance what you put on the internet because content is king, but authenticity is queen.
Together, you can make a good brand partnership so long as you remain authentic and true to who you are and do not allow AI to replace the creative human you are. So, while you can use AI for content creation, you may want to pause to think about how AI content creation will impact your future brand partnership opportunities.