Food influencers have become major players across all social media platforms. Thanks to the variety of content formats these platforms offer—photos, videos, reels, and stories—and the broad reach they provide, restaurants and brands now rely on influencers to boost their visibility and reach new audiences that might otherwise be hard to engage.
At the same time, social media users turn to these food influencers to discover new dining spots, often knowing in advance what to expect—although, as the saying goes, the best way to learn is to taste it yourself.
This article ranks 7 of the most popular food influencers in Spain, ranging from restaurant reviewers to recipe creators and even chefs managing their accounts and offering Madrid four tours.
If you’re planning a self-guided food tour in Madrid or another Spanish city, these profiles might inspire your next stop.
Cenando con Pablo (Having dinner with Pablo)
“Hello, everyone; I’m Pablo Cabezali, from Cenando con Pablo, and the only stable thing in my life is hunger…”If that intro sounds familiar, you’re likely one of the many who follow this well-known foodie.
Through Cenando con Pablo, Pablo Cabezali has built a strong community of followers who are always eager to explore new restaurants. His honest opinions and the variety of spots he reviews have helped him reach over 670,000 followers on Instagram and more than 675,000 subscribers on YouTube.
His short-form content on Instagram often serves as a teaser for the full-length reviews uploaded on YouTube.
Joe Burger Challenge
This food influencer’s name says it all. Joe is on a mission to find the best burger in the world—and he’s taking his followers along for the ride. While burgers are the primary focus, his channel also features other types of food worth trying, like pizza and sandwiches.
Joe keeps things fresh by launching monthly burger collaborations, giving restaurants a chance to showcase their creations. It’s the perfect inspiration for those planning a food tour that includes the best burgers Spain has to offer.
Cocina del Pirata (The Pirate’s Kitchen)
“¡¡¡Que viva el queso!!!” (Long live cheese!) is the unmistakable motto of Sergio Enciso, better known as Cocina del Pirata. With over 930,000 Instagram followers and 3.8 million on YouTube, his rise began with quirky recipe videos inspired by TV shows, anime, and cartoons—think Homer Simpson’s doughnuts or Goku’s noodles.
As his popularity grew, Sergio expanded his content to include a wide variety of dishes while keeping his playful tone and referring to his followers as “Nakamas.” His channel is a blend of entertainment and education with a side of cheese.
Rafuel55 (Chef Rafa)
Every day starts with a new recipe from Chef Rafa, also known as Rafael. Whether it’s breakfast, lunch, or dinner, he never runs out of ideas.
With more than 900,000 followers on Instagram, his posts are a goldmine of recipes that are both diverse and easy to follow. His content is ideal for anyone who wants to cook delicious food with minimal hassle. Just make sure your fridge is stocked—you’ll get hungry just watching.
Tano Villar
Can a foodie influencer stay fit while dining at restaurants frequently? Tano Villar proves that it’s possible. His bio says it all: Balance | Movement | Health.
Tano’s approach to flexible dieting enables him to enjoy a wide range of foods while promoting a healthy lifestyle. His followers admire his balance and get inspired by both his workouts and his meals. If you’re looking to balance a food tour with fitness, Tano offers the perfect example.
Bravas Barcelona
A whole account dedicated to just one dish? Yes—Edu, the mind behind Bravas Barcelona, is on a mission to try every version of Patatas Bravas in Spain.
With over 400,000 followers, his reviews are not only informative but also wildly entertaining. You’ll learn which places serve the best (and worst) bravas, giving you the perfect excuse to plan a themed food tour through Barcelona or beyond.
La cocina de Masito
If recipe magazines were once the go-to for easy cooking, now it’s Instagram—and more specifically, the reels of La cocina de Masito.
His content features simple, colorful, and well-explained recipes for every day of the week. His friendly tone and detailed videos make cooking accessible and fun for everyone. Expect to close your weekly menu plan after just a couple of his posts.
Why work with foodie influencers?
Partnering with food influencers can be a powerful strategy for brands seeking to expand their market presence, particularly when targeting food-loving audiences.
It’s essential to choose influencers whose audience and style align with your brand’s values. Not all food influencers cater to the same crowd, so it’s worth taking time to study their follower demographics.