Move aside, content creators. Virtual, AI-generated influencers are now taking center-stage on social media platforms like Instagram and TikTok. And they have followers ranging from the hundreds of thousands to millions — all of whom want to hear what they have to say.
But what are these virtual influencers, anyway? And which ones should you give a follow?
Wait a Minute… Virtual Influencers?
Yes, they are a thing. If this is your first time hearing about AI influencers, they are basically computer-generated characters that look, speak, and act like real people. This means they are not real. They do all the things that human influencers do — collaborate with brands, post about their “lives,” and create awareness about social issues.
These AI influencers even have unique backstories, personalities, and lives in the virtual world, which only adds to their realness. So, do not be surprised if you open Instagram and find a hyper-realistic AI influencer posting about getting her nails done or a party she attended.
More and more brands are favoring collaborations with these virtual influencers as opposed to real ones because of the creative freedom, customization, brand consistency, and affordability they offer. With AI influencers, companies also get to create more content — content where they can get the virtual influencers to portray their products exactly the way they want us to perceive them.
10 AI Influencers Worth Following in 2025
If you are fascinated by the concept of AI influencers and want to see what they are all about, here are 10 of the most popular ones you should add to your follow list.
1. Lil Miquela
Followers: 2.4M
Notable brand partnerships: Prada, Givenchy, Chanel, PacSun, Calvin Klein, Samsung
Miquela Sousa (known as Lil Miquela or just Miquela) is a virtual influencer created way back in 2016 by Brud, a Los Angeles-based start-up that creates computer-generated characters for storytelling. In fact, Miquela was the very first AI influencer to be introduced to the world, making her a pioneer and a trendsetter.
Miquela’s background story is that she is a half-Brazilian, half-Spanish 22-year old girl who lives in Los Angeles while “navigating her way through life, love, fame, and self-discovery,” says Nicole de Ay0ra, Chief Content Officer at Brudv.
Miquela is a musician and a fashionista. In addition to attending Paris Fashion Week and collaborating with big-name fashion brands, Miquela has also released several songs of her own, including “Wasted,” “Hard Feelings,” and “Not Mine.” She even made a debut at Coachella where she interviewed J Baldwin.
Miquela is also vocal about social issues, particularly LGBTQIA+ rights and Black Lives Matter. She was featured as one of the 25 most influential people by TIME Magazine in 2018. As for how her personality was shaped, de Ayora says that it came by taking pieces of different people from Brud and stitching them together.
2. Shudu Gram
Followers: 238K
Notable brand partnerships: Cosmopolitan, Vogue, SONY, Balmain, Fenty Beauty
Shudu is a black AI influencer created in 2017 by Cameron James Wilson, fashion photographer and founder of The Diigitals, the world’s first 3D modeling agency. She is in her 20s and is of South-African descent. Shudu is also the world’s first digital supermodel.
Shudu’s job is the same as that of any other model: pose for photos wearing the hottest and trendiest clothes, makeup, and accessories. For her debut fashion editorial, she collaborated with Women’s Wear Daily (WWD). She even attended the 2019 BAFTA awards wearing a customized gown by Swarowski.
But she does not post regularly. Wilson, her creator, revealed that, in order for Shudu to model something, her clothes also need to be recreated digitally. Despite this, she has collaborated with some notable brands, including Vogue and SONY. Wilson says that he created her to promote diversity and inclusion within the fashion industry and help empower others like her. “[Shudu] brings to the table a lot of topics and discussions about representation, even if it is of a critical nature,” he says.
3. Bermuda
Followers: 212K
Notable brand collaborations: Chanel
Bermuda is a creation of Trevor McFedries and Sara DeCou of Brud, which means she is Miquela’s sister (in the virtual world, of course). This means she is also from Los Angeles. She is known for being a little bit wild and playful, and for having controversial opinions of things like politics and climate change.
In an interview conducted by a real person, Bermuda said that she is championing more young entrepreneurs to chase their dreams, “particularly in the intersection of tech and beauty.” She also said that she wants to “encourage more women to pursue careers in robotics, a field historically marred and clouded by the sexism of its inventors.”
Bermuda is also an aspiring musician who has released a cover of ‘Under the Bridge’ by the Red Hot Chili Peppers.
4. Rozy
Followers: 170K
Notable brand collaborations: Tiffany & Co., Calvin Klein, Good Neighbors
Oh Rozy (which means the one and only) is Soth Korea’s first AI influencer created by Sidus Studios-X. But, at first glance, you might not know she is not real. That is how realistic she seems! She also has amazing facial expressions, which only add to her hyper-realness.
This forever-22 AI influencer is many things: a singer, a model, a DJ, a fashion lover, and a sustainability advocate. Her goal is to use her fame to encourage people to live a more environmentally-friendly life. To this end, she has already partnered with Good Neighbors, an international humanitarian and developmental NGO in South Korea, to launch a campaign called the ‘Oh Rozy Earth Challenge.’ Here, they invited the public to adopt and share sustainable practices.
5. Imma
Followers: 389K
Notable brand collaborations: IKEA, Porsche Japan, Lenovo, Hugo Boss, Dior, Valentino
Brought to life by Aww Inc. in 2018, Imma is a virtual influencer from Japan — the first from the country, in fact. Her signature look includes a bubblegum pink bob and her stylish fashion sense.
Imma is a model and a designer who has a host of brand collaborations under her belt. She is very interested in Japanese culture, cuisine, and traveling. Some of Imma’s achievements including taking the stage at a TED talk with her manager Sara Giusto. She also performed in the Tokyo 2020 Paralympics closing ceremony. Giusto emphasized Imma’s impact in the real world and mentioned that AI influencers like her are the future of storytelling in the digital age. Imma was also named one of the ‘New 100 talent to watch” by Japan Economics.
6. Aitana Lopez
Followers: 375K
Notable brand collaborations: Brandy Melville, Olaplex, Llongueras
Aitana Lopez, created by Ruben Cruz, founder of The Clueless, is Spain’s first AI influencer. This pink-haired, 25-year old is so realistic that she gets thousands of messages on Instagram of people asking her out. Aitana is a model whose niches include fashion, fitness, and lifestyle. Her interests also include gaming.
There is an interesting story behind why Aitana was created. Cruz, her creator, said that when his agency was going through a rough patch, they realized that most of the problems boiled down to influencers’ inconsistency. Their solution? Creating their own influencer who will never be inconsistent, dependent on others, or have a huge ego.
Beyond mainstream brand work, the wider virtual-influencer market now spans everything from retail endorsements to adult-only companion apps (AI chat porn being one of the services). The creators on this list are positioned for brand-safe collaborations, while agencies set licensing rules to keep likeness rights and audience expectations clear across those very different product categories.
According to Cruz, Aitana makes approximately 1,000 Euros per advert, with her income averaging at 3,000 Euros per month. He also revealed that, since Aitana’s rise in popularity, the agency has been approached by many brands who want their own AI model.
7. Lu do Magalu
Followers: 8.1M
Notable brand collaborations: Red Bull, Adidas, Samsung, McDonald’s, Burger King
Lu do Magalu was created more than two decades ago in 2003. But she was not a virtual influencer. Yet. She was created as a virtual personal assistant to help users navigate the e-commerce interface of the Brazilian Magazine Lucia (Magalu). Today, Lu is one of the most followed AI influencers in the world.
Lu uses her platforms to promote retail products — especially Brazilian ones. She updates followers about promotions, gives tech insights to people, and posts unboxing videos and product reviews. She stands out by responding to user queries during her unboxing videos. She has a big personality and comes across as a real friend recommending products for you, making her a hit within the retail influencer space.
Lu also has several achievements to speak of, including being the first virtual woman featured on Vogue Brazil, being the first virtual personality from Brazil to get featured in a Red Bull cartoon, and being the first AI woman to fight against domestic violence. She has also appeared in ‘Dancing with the Stars’ and been the first AI woman to comment on a live football game via TikTok.
8. Milla Sofia
Followers: 358K
Notable brand collaborations: Tyyliluuri, a Finnish online store
Coming from Finland, Milla Sofia is a 24-year old virtual influencer who first appeared online in 2022. She is an aspiring musician, a fashion model, a tech enthusiast, and someone who likes to dabble in art. On her website, she promises to take people on “an exploration of the intriguing intersection of fashion, technology, and boundless creativity.”
She is currently collaborating with Tyyliluuri, a Finnish e-commerce store that makes and sells phone accessories. They particularly specialize in making fashionable phone cases. The brand has used her as the face of a few of their campaigns so far. Milla is also an AI musician who makes music in the pop and rock genres. She has released a few songs so far, including “Where I Begin,” “Say It First Tonight,” and “The Song I Never Leave.” On her Instagram, you will find pictures of her in various exotic places such as Bora Bora.
9. Thalasya Pov
Followers: 452K
Notable brand collaborations: Chocolatos ID
Thalasya holds the title of being the first Indonesian AI influencer. Created by Magnavem Studios, she first made her online debut in 2018. Her creators infused her with an adventurous spirit and a love for travel. As such, she has explored most of Indonesia, including coveted tourist spots like Bali, landmarks, and famous restaurants and shops. She is a virtual travel influencer who shows off real places to her followers!
Thalasya collaborates with all kinds of businesses — ranging from hotels, clothing boutiques, restaurants, to even health pills. She also co-owns a clothing store called Yippiiiii with Zelina, a close friend of hers. The store sells Pashmina scarves, sunglasses, bags, and jewelry. Thalasya also creates music, proving that virtual influencers do not always have to be one-dimensional.
10. Kenza Layli
Followers: 190K
Notable brand collaborations: Hyundai Maroc, L’Atelier Digital and AI
Kenza Layli is not just the first Moroccan AI influencer, she is also the winner of the first Miss AI in 2024. She was created by Meriam Bessa who hails from Casablanca, Morocco, and is the CEO of Pheonix AI. Like her creator, Kenza is also Moroccan and is pictured in Arab attire, complete with a hijab. In fact, Kenza is the first Moroccan AI influencer.
Kenza uses her platform to empower Arab women and talk about inclusivity in the tech space. Her captions are often written in Arabic, and her pictures hold symbolic value for Moroccans. In short, she completely embraces her culture, making her an ideal influencer for culturally-sensitive brands to work with.
In 2024, she became the first ever virtual person to win a pageant award. The event, Miss AI, was organized by the World AI Creator Awards. She bet nearly 1,500 contenders to emerge victorious and was awarded with a prize package worth $13,000. “AI isn’t just a tool; it’s a transformative force that can disrupt industries, challenge norms, and create opportunities where none existed before,” Kenza said in her acceptance speech.