New York City, often referred to as the “concrete jungle,” is not only a melting pot of cultures but also a breeding ground for creativity, innovation, and influence. In the bustling streets of the Big Apple, a vibrant community of influencers has emerged, each leaving their mark on the digital landscape with their unique perspectives, talents, and lifestyles. From fashion mavens to entrepreneurs to lifestyle gurus, these NYC influencers captivate audiences worldwide with their captivating content, aspirational lifestyles, and trendsetting sensibilities. 

In this article, we dive into the world of NYC influencers, exploring their diverse backgrounds, creative endeavors, and the profound impact they wield in shaping trends, inspiring followers, and defining the cultural zeitgeist of the city that never sleeps. Join us as we uncover the stories behind some of the most influential personalities who call New York City home and continue to shape the digital landscape with their creativity and influence.

1. Danielle Bernstein

  • Country: United States
  • Popular for: Fashion blogging, entrepreneurship
  • Instagram: @weworewhat
  • Followers: 3M+

Danielle Bernstein is a fashion influencer, entrepreneur, and founder of the popular fashion blog “WeWoreWhat.” Based in New York City, Danielle is known for her chic and effortless style, which she showcases on her Instagram account along with lifestyle content, travel adventures, and insights into her entrepreneurial ventures.

2. Aimee Song

  • Country: United States
  • Popular for: Fashion blogging, interior design
  • Instagram: @aimeesong
  • Followers: 7M+

Aimee Song is a renowned fashion influencer, author, and interior designer based in New York City. Known for her impeccable taste and creativity, Aimee shares her fashion-forward outfits, design inspiration, and travel experiences on Instagram, captivating millions of followers with her aesthetic sensibilities.

3. Rocky Barnes

  • Country: United States
  • Popular for: Fashion blogging, travel
  • Instagram: @rocky_barnes
  • Followers: 3.2M+

Rachel Barnes, known as Rocky Barnes, is a fashion influencer and model based in New York City. With her bohemian-chic style and passion for travel, Rocky shares her adventures around the world, along with fashion inspiration, beauty tips, and glimpses into her life in the Big Apple.

4. Olivia Culpo

  • Country: United States
  • Popular for: Fashion, beauty, lifestyle
  • Instagram: @oliviaculpo
  • Followers: 5.2M+

Olivia Culpo is a model, actress, and influencer known for her glamorous style and versatility. Based in New York City, Olivia shares her fashion-forward looks, beauty routines, and travel adventures on Instagram, captivating audiences with her sophisticated aesthetic and glamorous lifestyle.

5. Man Repeller (Leandra Medine)

  • Country: United States
  • Popular for: Fashion blogging, humor, personal style
  • Instagram: @leandramcohen
  • Followers: 1M+

Leandra Medine, known as the founder of “Man Repeller,” is a fashion influencer and writer based in New York City. With her witty humor and fearless approach to fashion, Leandra shares her unique personal style, lifestyle musings, and candid insights into the fashion industry on Instagram, inspiring her followers to embrace individuality and self-expression.

6. Gary Vaynerchuk

  • Country: United States
  • Popular for: Entrepreneurship, marketing, motivational content
  • Instagram: @garyvee
  • Followers: 10M+

Gary Vaynerchuk, also known as GaryVee, is a serial entrepreneur, author, and motivational speaker based in New York City. With his no-nonsense approach to business and life, Gary shares valuable insights, practical advice, and motivational content on Instagram, empowering his followers to hustle, innovate, and achieve their goals.

7. Caroline Vreeland

  • Country: United States
  • Popular for: Fashion, music, modeling
  • Instagram: @carolinevreeland
  • Followers: 403K+

Caroline Vreeland is a multifaceted talent known for her work as a singer-songwriter, model, and fashion influencer based in New York City. With her bold style and sultry voice, Caroline captivates audiences on Instagram with her fashion-forward looks, musical performances, and glimpses into her glamorous lifestyle.

8. Sazan Hendrix

  • Country: United States
  • Popular for: Fashion, lifestyle, motherhood
  • Instagram: @sazan
  • Followers: 1M+

Sazan Hendrix is a fashion influencer, content creator, and mother based in New York City. With her relatable charm and vibrant personality, Sazan shares her fashion tips, lifestyle advice, and experiences as a new mom on Instagram, inspiring her followers to embrace authenticity and confidence in their everyday lives.

9. Jenn Im

  • Country: United States
  • Popular for: Fashion, beauty, lifestyle
  • Instagram: @imjennim
  • Followers: 1.8M+

Jenn Im is a Korean-American fashion influencer, YouTuber, and entrepreneur based in New York City. Known for her laid-back style and creative content, Jenn shares fashion inspiration, beauty tutorials, and lifestyle vlogs on Instagram, connecting with her followers through her relatable approach and infectious energy.

10. Jessica Wang

  • Country: United States
  • Popular for: Fashion blogging, style inspiration
  • Instagram: @jessicawang
  • Followers: 1.2M+

Jessica Wang is a fashion influencer, blogger, and entrepreneur based in New York City. With her sophisticated style and impeccable taste, Jessica shares her fashion-forward looks, styling tips, and travel adventures on Instagram, inspiring her followers to elevate their personal style and embrace confidence in their fashion choices.