Embark on a journey into the vibrant world of beauty as we delve into the lives and expertise of 50 remarkable beauty influencers. From makeup mavens to skincare gurus, these individuals have captured the hearts and minds of millions with their passion, creativity, and dedication to all things beauty.
In this article, we'll shine a spotlight on their unique talents, insights, and contributions to the ever-evolving landscape of the beauty industry. Whether you're seeking makeup inspiration, skincare advice, or simply intrigued by the world of beauty, join us as we celebrate the diverse voices shaping the way we define and embrace beauty in today's world.
1. Huda Kattan
- Country: United Arab Emirates
- Popular for: Makeup tutorials and product reviews
- Social Media Followers: Instagram (50M+), YouTube (4.5M+)
Huda Kattan is a powerhouse in the beauty industry, known for her eponymous makeup brand, Huda Beauty. She gained fame through her captivating makeup tutorials and is widely respected for her expertise in beauty products.
2. James Charles
- Country: United States
- Popular for: Makeup artistry, beauty transformations
- Social Media Followers: Instagram (20M+), YouTube (25M+)
James Charles is a trailblazing figure in the beauty community, breaking stereotypes as a male makeup artist. He's known for his bold and creative makeup looks, as well as his collaborations with major beauty brands.
3. Nikkie de Jager (NikkieTutorials)
- Country: Netherlands
- Popular for: Makeup tutorials, beauty challenges
- Social Media Followers: Instagram (19M+), YouTube (13M+)
Nikkie de Jager, also known as NikkieTutorials, is celebrated for her flawless makeup skills and engaging personality. She's renowned for her transformative makeup tutorials and advocacy for self-expression through beauty.
4. Jeffree Star
- Country: United States
- Popular for: Makeup reviews, beauty product launches
- Social Media Followers: Instagram (15M+), YouTube (16M+)
Jeffree Star is a prominent figure in the beauty industry, recognized for his unfiltered reviews and extravagant makeup looks. He's also known for his eponymous cosmetics line, Jeffree Star Cosmetics.
5. Jaclyn Hill
- Country: United States
- Popular for: Makeup tutorials, beauty collaborations
- Social Media Followers: Instagram (8M+), YouTube (6M+)
Jaclyn Hill gained fame for her captivating makeup tutorials and collaborations with major beauty brands. She's adored by her followers for her authenticity and passion for all things beauty.
6. Michelle Phan
- Country: United States
- Popular for: Makeup tutorials, beauty entrepreneurship
- Social Media Followers: Instagram (1.8M+), YouTube (8M+)
Michelle Phan is a pioneering beauty influencer, recognized for her groundbreaking makeup tutorials on YouTube. She's also a successful entrepreneur, having founded the beauty subscription service, ipsy.
7. Patrick Starrr
- Country: United States
- Popular for: Makeup transformations, beauty collaborations
- Social Media Followers: Instagram (4M+), YouTube (5M+)
Patrick Starrr is celebrated for his glamorous makeup transformations and inclusive approach to beauty. He's collaborated with major brands and is known for his infectious positivity.
8. Desi Perkins
- Country: United States
- Popular for: Makeup tutorials, beauty lifestyle content
- Social Media Followers: Instagram (4M+), YouTube (3.5M+)
Desi Perkins is known for her stunning makeup tutorials and lifestyle content, offering her followers insights into beauty and fashion. She's admired for her creativity and relatable personality.
9. Christen Dominique
- Country: United States
- Popular for: Makeup tutorials, beauty product reviews
- Social Media Followers: Instagram (2M+), YouTube (4M+)
Christen Dominique is revered for her versatile makeup tutorials and honest product reviews. She's known for her approachable style and dedication to helping her followers enhance their beauty skills.
10. Wayne Goss
- Country: United Kingdom
- Popular for: Makeup tutorials, beauty industry insights
- Social Media Followers: Instagram (690K+), YouTube (4M+)
Wayne Goss is a renowned makeup artist and beauty influencer, known for his informative tutorials and expert tips. He's highly respected in the beauty community for his vast knowledge and straightforward advice.
11. Tati Westbrook
- Country: United States
- Popular for: Makeup reviews, beauty lifestyle content
- Social Media Followers: Instagram (2.3M+), YouTube (9M+)
Tati Westbrook is known for her honest and thorough makeup reviews, providing her followers with valuable insights into beauty products. She's admired for her integrity and dedication to her craft.
12. Manny Mua
- Country: United States
- Popular for: Makeup tutorials, beauty collaborations
- Social Media Followers: Instagram (4M+), YouTube (4.5M+)
Manny Mua is a trailblazer in the beauty community, breaking barriers as a male makeup artist. He's known for his bold and creative makeup looks, as well as his collaborations with major beauty brands.
13. Laura Lee
- Country: United States
- Popular for: Makeup tutorials, beauty lifestyle content
- Social Media Followers: Instagram (1.7M+), YouTube (4M+)
Laura Lee is celebrated for her engaging makeup tutorials and vibrant personality. She's known for her authenticity and her ability to connect with her followers on a personal level.
14. Rihanna
- Country: United States
- Popular for: Beauty entrepreneurship, makeup tutorials
- Social Media Followers: Instagram (150M+), Twitter (102M+)
Rihanna is not just a singer but also a successful beauty entrepreneur, known for her inclusive makeup brand, Fenty Beauty. She's admired for her groundbreaking products and commitment to diversity in the beauty industry.
15. Kylie Jenner
- Country: United States
- Popular for: Beauty entrepreneurship, makeup tutorials
- Social Media Followers: Instagram (400M+), Twitter (39M+)
Kylie Jenner, of the Kardashian-Jenner family, is a prominent figure in the beauty industry, thanks to her successful makeup brand, Kylie Cosmetics. She's known for her trendsetting makeup looks and innovative product launches.
16. Gigi Gorgeous
- Country: Canada
- Popular for: Makeup tutorials, LGBTQ+ advocacy
- Social Media Followers: Instagram (2.3M+), YouTube (2.5M+)
Overview: Gigi Gorgeous is an influential figure in the beauty community, known for her captivating makeup tutorials and advocacy for LGBTQ+ rights. She's admired for her bravery and authenticity.
17. Bretman Rock
- Country: United States
- Popular for: Makeup tutorials, comedic content
- Social Media Followers: Instagram (18M+), YouTube (8M+)
Bretman Rock is celebrated for his comedic approach to makeup tutorials and beauty content. He's known for his infectious personality and ability to make his followers laugh while providing valuable beauty tips.
18. Jackie Aina
- Country: United States
- Popular for: Makeup tutorials, beauty activism
- Social Media Followers: Instagram (1.9M+), YouTube (4.5M+)
Jackie Aina is a prominent beauty influencer known for her engaging makeup tutorials and advocacy for diversity and inclusion in the beauty industry. She's admired for her authenticity and outspokenness.
19. Annie Jaffrey
- Country: United States
- Popular for: Skincare routines, healthy lifestyle content
- Social Media Followers: Instagram (250K+), YouTube (1.5M+)
Annie Jaffrey is known for her informative skincare routines and holistic approach to beauty and wellness. She's admired for her natural beauty tips and dedication to living a healthy lifestyle.
20. Nyma Tang
- Country: United States
- Popular for: Makeup tutorials, beauty industry critique
- Social Media Followers: Instagram (450K+), YouTube (1M+)
Nyma Tang is known for her informative makeup tutorials and honest critiques of the beauty industry. She's admired for her commitment to inclusivity and representation in beauty.
21. Shayla Mitchell (MakeupShayla)
- Country: United States
- Popular for: Makeup tutorials, beauty collaborations
- Social Media Followers: Instagram (3M+), YouTube (1M+)
Shayla Mitchell, also known as MakeupShayla, is celebrated for her glamorous makeup tutorials and collaborations with major beauty brands. She's known for her impeccable style and dedication to her craft.
22. Alissa Ashley
- Country: United States
- Popular for: Makeup tutorials, beauty product reviews
- Social Media Followers: Instagram (1M+), YouTube (2M+)
Alissa Ashley is known for her informative makeup tutorials and honest product reviews. She's admired for her transparency and dedication to helping her followers improve their beauty skills.
23. Lisa Eldridge
- Country: United Kingdom
- Popular for: Makeup tutorials, beauty industry insights
- Social Media Followers: Instagram (1.9M+), YouTube (2M+)
Lisa Eldridge is a highly respected makeup artist and beauty influencer, known for her timeless makeup tutorials and deep insights into the beauty industry. She's admired for her expertise and professionalism.
24. Teni Panosian
- Country: United States
- Popular for: Makeup tutorials, beauty lifestyle content
- Social Media Followers: Instagram (500K+), YouTube (1M+)
Teni Panosian is celebrated for her versatile makeup tutorials and lifestyle content, offering her followers insights into beauty and fashion. She's known for her approachable style and relatable personality.
25. Caroline Hirons
- Country: United Kingdom
- Popular for: Skincare expertise, beauty industry critique
- Social Media Followers: Instagram (600K+), YouTube (400K+)
Caroline Hirons is a renowned skincare expert and beauty influencer, known for her honest product reviews and in-depth knowledge of skincare ingredients. She's admired for her no-nonsense approach to beauty.
26. Samantha Ravndahl
- Country: Canada
- Popular for: Makeup tutorials, beauty industry critique
- Social Media Followers: Instagram (2.1M+), YouTube (1M+)
Samantha Ravndahl is known for her informative makeup tutorials and thoughtful critiques of the beauty industry. She's admired for her authenticity and dedication to promoting self-confidence.
27. Emily Weiss
- Country: United States
- Popular for: Beauty entrepreneurship, beauty industry insights
- Social Media Followers: Instagram (700K+), Twitter (200K+)
Emily Weiss is the founder of Glossier, a popular beauty brand known for its minimalist approach to skincare and makeup. She's admired for her innovative products and insights into the beauty industry.
28. Sali Hughes
- Country: United Kingdom
- Popular for: Beauty journalism, skincare expertise
- Social Media Followers: Instagram (200K+)
Sali Hughes is a respected beauty journalist and skincare expert, known for her insightful articles and product recommendations. She's admired for her honest reviews and passion for all things beauty.
29. Charlotte Tilbury
- Country: United Kingdom
- Popular for: Makeup artistry, beauty entrepreneurship
- Social Media Followers: Instagram (6M+), Twitter (500K+)
Charlotte Tilbury is a renowned makeup artist and beauty entrepreneur, known for her eponymous makeup brand, Charlotte Tilbury Beauty. She's admired for her iconic makeup looks and innovative products.
30. Marianna Hewitt
- Country: United States
- Popular for: Skincare routines, beauty lifestyle content
- Social Media Followers: Instagram (1M+), YouTube (300K+)
Marianna Hewitt is known for her informative skincare routines and beauty lifestyle content, offering her followers tips for achieving radiant skin. She's admired for her effortless style and glowing complexion.
31. Cassandra Bankson
- Country: United States
- Popular for: Skincare expertise, beauty industry critique
- Social Media Followers: Instagram (200K+), YouTube (1M+)
Cassandra Bankson is celebrated for her expertise in skincare and her honest critiques of the beauty industry. She's known for her transparency and dedication to helping her followers achieve healthy skin.
32. Emilynoel83
- Country: United States
- Popular for: Makeup tutorials, beauty product reviews
- Social Media Followers: Instagram (200K+), YouTube (1M+)
Emily Noel is known for her informative makeup tutorials and thorough product reviews. She's admired for her honesty and dedication to providing her followers with valuable beauty insights.
33. Kandee Johnson
- Country: United States
- Popular for: Makeup transformations, beauty lifestyle content
- Social Media Followers: Instagram (1M+), YouTube (4M+)
Kandee Johnson is celebrated for her captivating makeup transformations and lifestyle content, offering her followers inspiration for beauty and self-care. She's admired for her creativity and positive energy.
34. Ingrid Nilsen
- Country: United States
- Popular for: Makeup tutorials, LGBTQ+ advocacy
- Social Media Followers: Instagram (1M+), YouTube (3M+)
Ingrid Nilsen is known for her engaging makeup tutorials and advocacy for LGBTQ+ rights. She's admired for her authenticity and courage in sharing her personal journey with her followers.
35. Deepica Mutyala
- Country: United States
- Popular for: Makeup tutorials, beauty entrepreneurship
- Social Media Followers: Instagram (500K+), YouTube (200K+)
Deepica Mutyala is celebrated for her inclusive makeup tutorials and her beauty brand, Tinted, which focuses on products for diverse skin tones. She's admired for her commitment to representation in the beauty industry.
36. Sazan Hendrix
- Country: United States
- Popular for: Beauty lifestyle content, fashion
- Social Media Followers: Instagram (1M+), YouTube (300K+)
Sazan Hendrix is known for her vibrant beauty and fashion content, offering her followers inspiration for creating stylish looks. She's admired for her positive energy and relatable approach to beauty and life.
37. Estée Lalonde
- Country: Canada
- Popular for: Skincare routines, lifestyle content
- Social Media Followers: Instagram (900K+), YouTube (1M+)
Estée Lalonde is celebrated for her informative skincare routines and lifestyle content, offering her followers insights into beauty, fashion, and wellness. She's admired for her authenticity and down-to-earth personality.
38. Cydnee Black
- Country: United States
- Popular for: Makeup tutorials, beauty entrepreneurship
- Social Media Followers: Instagram (200K+), YouTube (600K+)
Cydnee Black is known for her creative makeup tutorials and her beauty brand, Cydnee Black Beauty. She's admired for her entrepreneurial spirit and her dedication to empowering others through beauty.
39. Arshia Moorjani
- Country: United States
- Popular for: Makeup tutorials, beauty lifestyle content
- Social Media Followers: Instagram (400K+), YouTube (300K+)
Arshia Moorjani is celebrated for her versatile makeup tutorials and lifestyle content, offering her followers tips for achieving confidence and self-love. She's admired for her positivity and authenticity.
40. Zabrena
- Country: United States
- Popular for: Makeup tutorials, beauty product reviews
- Social Media Followers: Instagram (44K+), YouTube (800K+)
Zabrena is known for her informative makeup tutorials and honest product reviews. She's admired for her dedication to helping her followers improve their beauty skills and make informed purchasing decisions.
41. Glam&Gore (Mykie)
- Country: United States
- Popular for: Special effects makeup, beauty transformations
- Social Media Followers: Instagram (1.8M+), YouTube (5M+)
Mykie, known as Glam&Gore, is celebrated for her extraordinary special effects makeup and beauty transformations. She's admired for her creativity and her ability to push the boundaries of makeup artistry.
42. Dulce Candy
- Country: United States
- Popular for: Makeup tutorials, beauty lifestyle content
- Social Media Followers: Instagram (1M+), YouTube (3M+)
Dulce Candy is known for her engaging makeup tutorials and lifestyle content, offering her followers inspiration for creating glamorous looks. She's admired for her positive energy and empowering message.
43. Nicole Guerriero
- Country: United States
- Popular for: Makeup tutorials, beauty collaborations
- Social Media Followers: Instagram (1.7M+), YouTube (3M+)
Nicole Guerriero is celebrated for her glamorous makeup tutorials and collaborations with major beauty brands. She's known for her creativity and her ability to connect with her followers on a personal level.
44. Melissa Alatorre
- Country: United States
- Popular for: Makeup tutorials, beauty industry critique
- Social Media Followers: Instagram (200K+), YouTube (700K+)
Melissa Alatorre is known for her informative makeup tutorials and thoughtful critiques of the beauty industry. She's admired for her honesty and her dedication to promoting self-confidence.
45. Jordan Liberty
- Country: United States
- Popular for: Makeup tutorials, beauty industry insights
- Social Media Followers: Instagram (300K+), YouTube (300K+)
Jordan Liberty is a respected makeup artist and beauty influencer, known for his informative tutorials and insights into the beauty industry. He's admired for his creativity and his commitment to sharing his expertise with others.
46. Tina Yong
- Country: Australia
- Popular for: Makeup tutorials, beauty product reviews
- Social Media Followers: Instagram (200K+), YouTube (4M+)
Tina Yong is celebrated for her informative makeup tutorials and honest product reviews. She's admired for her dedication to helping her followers improve their beauty skills and make informed purchasing decisions.
47. Allie Glines
- Country: United States
- Popular for: Makeup tutorials, beauty lifestyle content
- Social Media Followers: Instagram (200K+), YouTube (900K+)
Allie Glines is known for her versatile makeup tutorials and lifestyle content, offering her followers tips for achieving confidence and self-love. She's admired for her positivity and authenticity.
48. Sam Chapman
- Country: United Kingdom
- Popular for: Makeup tutorials, beauty industry insights
- Social Media Followers: Instagram (1.2M+), YouTube (3M+)
Sam Chapman is a renowned makeup artist and beauty influencer, known for her informative tutorials and insights into the beauty industry. She's admired for her creativity and her dedication to sharing her expertise with others.
49. Jenny Mustard
- Country: Sweden
- Popular for: Minimalist beauty, vegan lifestyle content
- Social Media Followers: Instagram (120K+), YouTube (500K+)
Jenny Mustard is celebrated for her minimalist approach to beauty and her vegan lifestyle content, offering her followers inspiration for living a more sustainable life. She's admired for her simplicity and her dedication to ethical living.
50. Gina Shkeda
- Country: Canada
- Popular for: Makeup tutorials, beauty lifestyle content
- Social Media Followers: Instagram (700K+), YouTube (400K+)
Gina Shkeda is known for her engaging makeup tutorials and lifestyle content, offering her followers inspiration for creating glamorous looks. She's admired for her positive energy and her empowering message.