In the ever-evolving landscape of social media, “mommy influencers” have carved out a unique and powerful niche, offering insights into the multifaceted world of motherhood, lifestyle, and beyond. These influencers share their personal journeys, challenges, and triumphs in parenting, while also touching on topics such as fashion, travel, wellness, and home decor.

This article showcases a diverse list of 40 mommy influencers from around the globe, each with their own distinct voice and platform. From the candid and relatable stories of everyday parenting to the aspirational glimpses into beautifully curated lives, these influencers provide a source of inspiration, advice, and community for parents and non-parents alike.

Whether you're seeking tips on mindful parenting, looking for the latest in family-friendly travel, or simply in need of some fashion inspiration that doesn't sacrifice functionality for style, this list offers a comprehensive guide to some of the most engaging and influential moms on social media today.

1. Joanna Goddard

Joanna Goddard started her career in the magazine industry before launching “Cup of Jo” as a weekend hobby, which has now become a full-time job. Her blog covers fashion, beauty, design, food, and parenting. Joanna's relatable content and genuine approach to sharing her life as a mother have garnered her a loyal following.

2. Ilana Wiles

Country: United States

Popular for: Humorous take on parenting, Blogging

Social Media Followers: Instagram (180k followers), Facebook (216k likes)

Ilana Wiles is the creator of Mommy Shorts, a blog that provides a humorous take on the day-to-day challenges and joys of parenting. She is known for her candid storytelling, adorable “baby mugging” photo series, and the highly engaging “Mommy Shorts” Instagram community.

3. Cat & Nat

Cat & Nat, the dynamic duo behind the social media phenomenon, tackle motherhood with an unmatched level of honesty and humor. They are best known for their viral #MOMTRUTHS videos and their candid discussions about the realities of parenting.

4. Amber Fillerup Clark

Amber Fillerup Clark is the creator behind “Barefoot Blonde,” a lifestyle blog and brand that features beauty, travel, fashion, and her experiences as a mother. Known for her signature blonde hair and family travel adventures, Amber has established a strong and engaged community.

5. Rebecca Minkoff

Rebecca Minkoff, a renowned fashion designer and entrepreneur, shares her journey of balancing motherhood with her career. She uses her platform to empower women and mothers through her Female Founder Collective, stories of her business, and her personal life as a mom.

6. Ginger Parrish

Ginger Parrish is known for her bright and cheerful Instagram feed, where she shares moments of her family life, fashion, and travels. Her authentic storytelling and engaging content have built a strong community of followers who are inspired by her joyful approach to motherhood.

7. Laura Izumikawa

Laura Izumikawa gained popularity with her creative and adorable photographs of her sleeping baby dressed in various costumes. She has since authored a book and continues to share her life as a mother, along with tips on creativity and photography.

8. Eva Chen

Eva Chen, known for her work in the fashion industry and as an author, shares her life as a mom to her two children on Instagram. Her posts often include her signature “shoefies,” snapshots of her fashion choices, and her adventures in motherhood.

9. Joy Cho

Joy Cho is the founder and creative mind behind Oh Joy!, a graphic design studio and lifestyle brand. Known for her vibrant color palettes and whimsical designs, Joy shares her journey as a business owner and mother, offering inspiration in home décor, fashion, and parenting.

10. Jenny Cipoletti

Jenny Cipoletti, founder of the fashion and lifestyle blog Margo & Me, brings her timeless style and sophistication to her audience. As a new mother, she seamlessly integrates her sense of fashion with her journey in motherhood, sharing elegant and aspirational content.

11. Janet Lansbury

  • Country: United States
  • Popular for: Parenting Advice, Author, RIE Expert
  • Social Media Followers: Facebook (613k likes)

Janet Lansbury is an author and respected parenting advisor, known for her work in the RIE (Resources for Infant Educarers) approach. Her focus on respectful parenting and infant-care practices has made her a go-to resource for parents seeking advice on child-rearing.

12. Katie Stauffer

  • Country: United States
  • Popular for: Family Lifestyle, Viral Videos of Twins
  • Social Media Followers: Instagram (3M followers)

Katie Stauffer gained fame through her Instagram account, where she shares adorable and often humorous content of her five children, particularly the twins Emma and Mila. Her creative videos and relatable family moments have captivated a global audience.

13. Sina Duvinage

Sina Duvinage, the voice behind Happy Grey Lucky, is a minimalist mom who shares her approach to a simplified and sustainable lifestyle. Her content includes tips on minimalism, ethical fashion, and eco-friendly parenting, providing inspiration for a more conscious lifestyle.

14. Chrissy Teigen

Overview: Chrissy Teigen, a model turned cookbook author and television personality, shares her life's candid and often comedic moments as a mother of two. Her down-to-earth and unfiltered approach to social media, combined with her passion for food and family, has endeared her to millions.

15. Angela Kim

Angela Kim, the creator behind Mommy Diary, shares her journey through motherhood with a focus on mindful living, self-care, and mental health. Her blog and Instagram offer tips on parenting, travel, and lifestyle, all delivered with a personal and relatable touch.

16. Tiffany Romero

  • Country: United States
  • Popular for: Empowering Mom Entrepreneurs, Blogging
  • Social Media Followers: Instagram (2k followers)

Tiffany Romero is the founder of The SITS Girls, a community designed to support and empower mom bloggers and influencers. Through her platform, she offers resources, workshops, and networking opportunities to help women grow their online presence and businesses.

17. Shay Mitchell

Country: Canada

Popular for: Acting, Lifestyle, Travel

Social Media Followers: Instagram (36.5M followers), YouTube (4.25M subscribers)

Shay Mitchell, best known for her role in “Pretty Little Liars,” shares her experiences as a new mom alongside her interests in fashion, beauty, and travel. Her social media is a blend of lifestyle content, personal moments, and professional projects, giving fans a glimpse into her multifaceted life.

18. Jordan Reid

Jordan Reid, the founder of Ramshackle Glam, is known for her approachable take on style, beauty, home décor, and parenting. Her candid storytelling and practical advice resonate with those navigating the complexities of motherhood and lifestyle design.

19. Jessica Shyba

Jessica Shyba gained widespread attention for her heartwarming photos of her children and pets napping together. Her blog, “Momma's Gone City,” offers a glimpse into her family life, including parenting challenges, joys, and her advocacy for animal shelters.

20. Lilly Singh

Lilly Singh, also known as “Superwoman” on YouTube, is known for her comedic sketches and vlogs. While not a traditional mommy influencer, her content often touches on themes of family and personal growth, resonating with a wide audience, including parents.

21. Rachel Hollis

  • Country: United States
  • Popular for: Authorship, Motivational Speaking, Lifestyle Blogging
  • Social Media Followers: Instagram (1.7M followers)

Rachel Hollis is the author of “Girl, Wash Your Face” and a motivational speaker who shares her insights on living a purposeful life. Her content, while broadly focused on personal development, also delves into her experiences as a mother, offering inspiration and advice to her followers.

22. Heather Armstrong

  • Country: United States
  • Popular for: Blogging, “Dooce”
  • Social Media Followers: Twitter (1.5M followers), Instagram (60K+ followers)

Heather Armstrong is one of the pioneering mommy bloggers, known for her witty and often irreverent take on motherhood and life's absurdities. Her blog “Dooce” has been a platform for discussing mental health, parenting highs and lows, and her journey through divorce and single parenthood.

23. Tiffanie Anne

  • Country: United States
  • Popular for: DIY Projects, Interior Design, Lifestyle
  • Social Media Followers: Instagram (24k followers)

Tiffanie Anne is known for her creative DIY projects, home decor tips, and lifestyle content. Her blog and Instagram feed are filled with inspirational ideas for creating beautiful living spaces, along with snapshots of her family life and parenting journey.

24. Lauren Conrad

Country: United States

Popular for: Fashion Design, Lifestyle, Authorship

Social Media Followers: Instagram (6M+ followers)

Lauren Conrad, known for her role in “The Hills,” has transitioned into a lifestyle guru, fashion designer, and author. Her website and social media channels offer a blend of fashion tips, home decor, entertaining ideas, and glimpses into her life as a mother, making her a go-to source for lifestyle inspiration.

25. Brittany Noon

Brittany Noon is an influencer known for her creative DIY projects, home decor, and lifestyle content. Her Instagram and blog feature a mix of her projects, tips for stylish and functional home decor, and snippets of her life as a mom, providing plenty of inspiration for her followers.

26. Sarah Turner

Sarah Turner, the voice behind “The Unmumsy Mum,” is known for her honest and humorous take on parenting. Her blog and book of the same name offer a refreshing perspective on the realities of motherhood, challenging the notion of perfect parenting and embracing the chaos and joy it brings.

27. Natalie Lee

Natalie Lee, of “Style Me Sunday,” advocates for body positivity, self-love, and fashion without boundaries. Her content is a vibrant mix of bold fashion choices, discussions on body image, and her journey through motherhood, all aimed at empowering women to embrace their true selves.

28. Colleen Ballinger

Colleen Ballinger, best known for her comical character Miranda Sings, shares her life through vlogs that include her experiences with motherhood, her career in entertainment, and daily family life. Her honest and humorous approach has made her a beloved figure among fans.

29. Jillian Harris

Jillian Harris, known for her role on “The Bachelorette” and as a host on “Love It or List It Vancouver,” shares her passion for interior design, her experiences as a mother, and her lifestyle tips. Her platform is a source of inspiration for home decor, fashion, and conscious living.

30. Tamu McPherson

Tamu McPherson, the face behind “All the Pretty Birds,” is a fashion photographer and style blogger based in Milan. Her content showcases her impeccable style, insights into the fashion industry, and her life as a mother, offering a blend of high fashion and personal storytelling.

31. Hannah Bronfman

Hannah Bronfman is a wellness and fitness enthusiast, DJ, and founder of HBFIT, a platform dedicated to health, beauty, and fitness. Her content is a mix of workout tips, skincare routines, healthy recipes, and her journey through motherhood, promoting a balanced and active lifestyle.